The Motive Unknown Podcast is a monthly talk show around the latest developments in the music industry. Hosted by Darren Hemmings and David Emery, the show digs through the latest trends in music and tech and also answers questions from listeners relating to both the industry developments and music marketing in general.
Darren Hemmings founded Motive Unknown in September 2011. The company's first client was Infectious Music and the first campaign was Alt-J's platinum-selling "An Awesome Wave". Since then, clients have included Sony RED, Domino Records, Brownswood, BMG Rights Management, Fabric, PIAS and more, across campaigns for the likes of Smashing Pumpkins, Moby, Faith No More, Jack Savoretti, Superdiscount, Drenge and Villagers among others. In addition to artist campaigns the company also handles all partnerships and marketing for the AIM Independent Music Awards and teaches digital marketing practice for the likes of Generator, AIM and IMRO among others.
David is the UK Marketing Director for Kobalt Label Services overseeing the marketing strategy and product management for a range of different artists including Nick Cave and the Bad Seeds, Pet Shop Boys, Karen O, Nicolas Jaar, Lenny Kravitz, Deadmau5, Courtney Love and a whole bunch more (although he stresses that anything he says on the podcast are his own views, especially the sweary bits).
Previous to that he was the Head of marketing for the Beggars Group where amongst other things he worked on the marketing campaigns for artists like Adele, Radiohead, The xx, The National, Bon Iver, The Strokes, Queens of the Stone Age, Sonic Youth and The White Stripes.
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