The Motive Unknown Podcast is a monthly talk show around the latest developments in the music industry. Hosted by Darren Hemmings and David Emery, the show digs through the latest trends in music and tech and also answers questions from listeners relating to both the industry developments and music marketing in general.
Recently David wrote an article regarding well-being in the music industry, further highlighting how we as professionals in the music business get it wrong in the way we work, costing us our own health and well-being. I then followed that with my own article further expanding on the well-being side in particular, and both have since gone on to receive thousands of views. This also led to both myself and David receiving a load of email from people for whom both articles appear to have resonated greatly. With that in mind we felt this was a topic we should discuss in more detail. Fear not: this is NOT a "doom and gloom" fest. Far from it: we talk through the problems but also address ways in which we feel we can work smarter and ostensibly help create a working culture that is perhaps not so toxic. Equally though, we both feel this issue warrants more discussion and awareness. So please, take a listen and if you feel this affects you, spread word and stand up to something that desperately needs to change.
Darren Hemmings founded Motive Unknown in September 2011. The company's first client was Infectious Music and the first campaign was Alt-J's platinum-selling "An Awesome Wave". Since then, clients have included Sony RED, Domino Records, Brownswood, BMG Rights Management, Fabric, PIAS and more, across campaigns for the likes of Smashing Pumpkins, Moby, Faith No More, Jack Savoretti, Superdiscount, Drenge and Villagers among others. In addition to artist campaigns the company also handles all partnerships and marketing for the AIM Independent Music Awards and teaches digital marketing practice for the likes of Generator, AIM and IMRO among others.
David is the UK Marketing Director for Kobalt Label Services overseeing the marketing strategy and product management for a range of different artists including Nick Cave and the Bad Seeds, Pet Shop Boys, Karen O, Nicolas Jaar, Lenny Kravitz, Deadmau5, Courtney Love and a whole bunch more (although he stresses that anything he says on the podcast are his own views, especially the sweary bits).
Previous to that he was the Head of marketing for the Beggars Group where amongst other things he worked on the marketing campaigns for artists like Adele, Radiohead, The xx, The National, Bon Iver, The Strokes, Queens of the Stone Age, Sonic Youth and The White Stripes.